دانشجویان موسسه آموزش عالی فارابی

Web Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2010)

Lack Of Signal In A Sea of Noise
There’s an incredible amount of media and blogger noise about social networks, yet most focus on “killer app” hype without an objective point of view.   My career mission?  To cut out the hype and help companies make sense of what to do. For those fraught with information overload, this definitive matrix distills what matters.

Situation:  New Contender Shakes Up Industry
Google has entered the social networking play with “Buzz”, and by the look of it, this time it’s for real.  There’s a lot of market confusion on how they could stack up, so here’s my take.  Let’s cut the noise and get to the heart of it with a comparison matrix based upon my insights talking to these companies in formal briefings, observations, as a user, my former research and dealing with the brands trying to reach them.

ادامه مطلب را از سایت منتشر کننده دنبال کنید. مطالعه این مطلب برای دانشجویان مدیریت اجرایی - گرایش استراتژیک توصیه می شود. با استفاده از روش SWOT تحلیلی استراتژیک بر این جدال نوشته شده است.

http://www.web-strategist.com/blog/2010/02/11/matrix-buzz-vs-facebook-vs-myspace-vs-twitter-feb-2009/

نوشته شده در ۱۳۸۸/۱۱/٢٧ساعت ٩:۳٥ ‎ب.ظ توسط یاسر نظرات () |


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